University of West Florida · Professional Selling Methods

Practice the conversation.
Build the skill.

O'Connor's Sales Lab is a practice environment for MAR 4412. Use realistic AI buyers to prepare, try, receive feedback, adjust, and try again.

✓Free practice is not durably recorded. Microphone audio is used transiently for transcription.
✓Formal assigned performances are recorded only with explicit consent and are private to the student and instructor.
✓Eight course-aligned experiences from Elevator Pitch through the Final Integrated Sales Call.
✓AI feedback supports practice; official assignment grades remain subject to instructor review.

Welcome to the Sales Lab

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Welcome back, Student.

Class SALESFALL26 · Prepare → Practice → Review → Improve.

Best score—
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Week 1 skill⚡
Week 1 focus: Complete an ungraded Elevator Pitch baseline.
Published assignments
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Sales Practice

Free practice is repeatable and unrecorded. Formal assigned performances clearly ask for recording consent before they begin.

Free practice privacy: microphone audio is sent for transcription, then discarded. Camera is preview-only.
Choose a course skill
Choose a buyer
Practice context
Your mission
    Live practice
    Listen. Think. Adapt.

    Session complete

    Score—
    StatusPractice feedback
    Coaching focus
    Transcript

    Your Assignments

    Required coursework from Dr. O'Connor, kept separate from free practice and the Argo Sales Showdown.

    Published coursework
    Saved session history

    Performance Dashboard

    Track improvement by skill instead of chasing one isolated score.

    Best score—
    Sessions0
    Practice time0m
    Course skills8

    Sales Playbook

    Course-aligned frameworks for preparing, practicing, adapting, and advancing the conversation.

    Core principle: Diagnose before you prescribe. Listen before you answer. Advance the sale without pressuring the buyer.

    Argo Sales Showdown

    Five progressive stages: Cold Call → Discovery → Value Presentation → Objection + Value → Complete Sales Call + Close.

    Competition begins after the midterm. Practice sessions and ordinary assignments do not become official Showdown entries.

    Instructor Dashboard

    Class SALESFALL26 · live student practice data only.

    Students0
    Saved sessions0
    Class average—
    Awaiting review0
    Launch mode: no demo students or invented dashboard statistics. This page reflects authorized class data.
    StudentSessionsBestPractice timeLast practice
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    Student

    Saved Sales Lab activity for instructor review.

    Create Assignment

    This form uses the authenticated class roster and writes through the instructor-only assignment RPC.

    Instructor Grade Review

    AI recommendations are coaching evidence, not official grades, until the instructor approves or adjusts them.

    Review the transcript evidence before releasing a formal grade. Low-confidence or insufficient-evidence attempts should receive additional faculty review.
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